Quantum Marketing

All Bar One / Hendricks Gin campaign

THE CHALLENGE

A long-term client approached us for a branding project involving two renowned brands: Hendrick's Gin and All Bar One. The restaurant was launching a nationwide campaign featuring Hendrick's Gin drinks and needed graphics installed at multiple sites. They entrusted us with this task.

THE SOLUTION

The client, well-versed in marketing, came to us with a clear plan. We provided guidance on technical aspects, such as selecting the right materials.

Given that this was a launch event rather than a permanent installation, we carefully considered the materials to use. They needed to be durable enough to last for the duration of the campaign but easy to remove afterward. Our goal was to maximise impact while maintaining practicality.

Since most of the restaurants had a similar setup, we designed a set of graphics that could be installed in key areas both inside and outside various sites.

London

At the London restaurant, we focused on the planters around the exterior seating area. We installed printed Foam PVC panels on the wooden planters using high-tack, durable double-sided tape, ensuring that the panels could be removed without damaging the frames. This approach was successfully implemented at all three locations.

Liverpool

In Liverpool, colourful window graphics greeted customers as they approached the establishment. We achieved this look using full-colour vinyl prints, contour cut to shape and installed on the interior of the windows. This method facilitated easier installation and protected the vinyl from external elements.

Manchester

In Manchester, where large window displays were not available, we utilised the entrance area with vibrant floor graphics. These graphics, printed on speciality floor vinyl with anti-slip laminate, caught visitors' attention and ensured safety while withstanding foot traffic.

All Locations

At all locations, we also branded the interiors with subtle yet noticeable vinyl prints on bathroom mirrors, reinforcing the campaign's message throughout the establishments.

Given the nature of the business, our work had to be carried out during specific times of the day. This required meticulous planning to ensure swift and efficient installation without disrupting operations.

THE RESULT

The marketing strategy and graphic installations were executed successfully, without interrupting business activities. The client was delighted with the outcome of this successful branding project.