Is your building effectively conveying your brand message, or is there room for improvement in its exterior appearance?
Taking an objective perspective and evaluating your premises with fresh eyes can be crucial. Assess whether the exterior aligns with your brand identity or if enhancements could be made to elevate your business's external aesthetic.
A rejuvenation effort may be prompted by various factors, such as taking over a new space, staying competitive in the current market, realigning with a new business strategy, attracting new customers, retaining existing ones, or breaking into a new market.
Explore four signage applications that can help revamp your brand presence outdoors and update your external graphics:
Vinyl Graphics:
Vinyl lettering and graphics can be directly applied to your building's exterior or on a panel, altering the fascia's overall appearance. These signs, with no dimension, seamlessly integrate with the exterior.
Flat Cut / Dimensional Lettering:
Flat-cut lettering and graphics can be applied directly or on stand-off locators, providing extra dimension by creating a spatial gap from the building. Materials like Acrylic or Dibond can be used, and opting for built-up dimensional letters adds further depth to your text.
Sign Trays:
Sign trays have the transformative ability to revitalise your fascia. If you wish to conceal an unattractive exterior, this solution works wonders. Sign trays come in various depths, catering to your fascia and signage requirements. Additionally, you have the flexibility to choose from vinyl graphics, flat-cut lettering, or dimensional lettering, and the option to internally illuminate your graphics.
Illuminated Letters:
Ensure your presence is impossible to overlook with illuminated signs that leave a lasting impact. Choose from individually illuminated lettering, internally illuminated sign trays (as mentioned earlier), or enhance visibility through lights and spotlights strategically placed above or below to illuminate your signage.
Embarking on a visual upgrade can significantly enhance your brand's curb appeal and create a memorable impression on passersby.