Stem and Petals

The Challenge

The Owner of an independent Florist in Bristol (Stem and Petals) approached us to help her brand her Transit Custom. Abby rebranded her company with the hope of standing out in a competitive market and bringing more sales in through wedding and events. We had a blank canvas to work with and were excited to get started to create a fresh and bold design and help Abby make her statement.

The Solution

Abby spent a few phone calls discussing the project with us so that we could fully understand her vision and what the rebrand of Stem and Petals meant to her. Her goal was to create a van design that reflected her creativity but also stood out and caught peoples attention- just like her floral displays.

Our sales and design teams worked together to look through all the artwork and create a design that would stand out and to make sure we used the hand drawn graphics that were part of the branding guidelines. The van was white and Abby was clear to keep the branding black on the van- creating a striking contrast of the big graphics to be used.

Along with the different floral graphics we incorporated the companies contact information, social media handles and QR Code. QR codes make it easy for passer bys to capture the company information if they do not have a chance to note down the contact details.

Once everyone was happy with the final design we booked in the installation and got to work!

The Result

Wehad to turn this installation around within a week from approval of artwork as the van needed to be used in Bristol for an event the following weekend.

Abby and Stem and Petals were extremely pleased with the finished result! The van has since become and integral part of the business and given Abby confidence when showing up to events and wedding that she can be seen from far and wide.

Weturned a plain white Transit Custom into a powerful marketing tool, driving brand recognition and engagement and ultimately growth for Stem and Petals.