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McLaren Hatfield

Elevating McLaren Hatfield’s Showroom with Championship Branding

The Challenge

After the McLaren Formula One team clinched the 2024 Constructors Championship, the Hatfield showroom aimed to celebrate this monumental achievement by adding graphics and brand colour to enhance its visual appeal and messaging. The challenge was to integrate the championship logos and branding seamlessly throughout the showroom, capturing the prestige of the victory and ensure the graphics reflected McLaren's iconic style while providing an experience for customers and fans.

Before Photos

The Solution

Understanding McLaren's strong brand identity and distinct orange colour, our team at FASTSIGNS devised a plan to maximise visual impact:

  • Reception Desk Transformation: We wrapped the reception desk in McLaren's signature orange, creating an immediate focal point for visitors. This striking centrepiece ensured that guests were instantly reminded of McLaren’s racing prowess and championship success.

  • Entrance Branding: By placing the championship logo above the showroom entrance, we established a winning tone right from the start, displaying McLaren's excellence to all who entered.

  • Showroom Enhancements: The supercars on display received the 2024 Constructors Championship logo too, subtly reinforcing McLaren's achievement and adding an exclusive layer to the customer experience. This winner's logo was also displayed behind the newly wrapped reception desk.

After Photos

The Result

Leveraging the expertise and creativity of our FASTSIGNS team, McLaren Hatfield successfully delivered their brand message with added flair and distinction. The updated showroom not only celebrated McLaren's championship win but also resonated with visitors, instilling confidence in the brand's unmatched quality and engineering. Enthusiasts and potential buyers were left with a lasting impression of McLaren’s legacy of excellence, ensuring a unique and memorable showroom experience that aligns with the prestige of owning one of these cars.