BQ Watches

Radlett

The Challenge

A high-end retailer selling prestigious watch brands such as Rolex, Cartier, and Breitling recently relocated to a new, fully decorated unit on the high street. Despite the fresh and new interior, the retailer needed to personalise the space to reflect their brand identity and the luxurious products they offered.

The objective was to prominently display beautiful images featuring their logo, brand logos, and taglines in a way that would enhance the aesthetic appeal and create an engaging environment for both customers and business meetings. The challenge was to transform the space into a sophisticated showcase that would instill confidence in clients and encourage purchases.

The Solution

We began by surveying the building and discussing the retailer’s specific requirements. Based on this, we implemented a series of strategic installations to highlight the retailer's brand and product offerings:

1. Framed Photos - Meeting Rooms, Offices, and Hallways: We chose classic black frames to elegantly display printed posters of the watches. Each image was carefully labelled with the make and model of the watch, reinforcing brand recognition and product knowledge.

2. Window Display Graphics - Street-Facing Windows: Full-colour prints on DiBond material were created with concise taglines to depict the shop's offerings. These images were hung frameless on cables, contributing to a sleek and sophisticated look that would attract passersby.

   

3. Illuminated Flexface Light Boxes - Reception and Hallway: To create a 'wow' factor, we installed illuminated Flexface light boxes. A standout piece featuring a gold Rolex was positioned in the reception area, serving as a striking centrepiece visible from the entrance, welcoming clients and guests with a clear message of the retailer’s premium offerings.

4. Logo Wallpaper - Event and Photo Wall: We also installed a branded logo wallpaper, providing a professional backdrop that highlighted the prestigious brands. This wall doubled as a photo wall for events, offering a branded and memorable space for guests.

The Result

The transformation of the space was profound. The retailer’s new unit evolved from a sparse area into a cohesive and visually appealing environment. The strategic placement of framed photos, window display graphics, illuminated light boxes, and branded wallpaper created an immersive experience where clients were constantly surrounded by the prestigious products and brands. This not only enhanced the aesthetic appeal but also instilled confidence in the clientele, fostering an environment that encouraged purchases and left a lasting impression on visitors. The result was a high-end, sophisticated retail space that perfectly shows brands on offer.