Reviving the High Street and Working the Trends – Signage That Sells.

Sign of the Times.

Seasonal trends are not the only trends that Retailers need to consider when planning their marketing and advertising strategies. With more and more of the big high street names going out of business and a massive upturn in internet shopping, now more than ever, Retailers need to look for ways to make their premises, products and services stand out.

Looking at the issues of the day and what consumers want, are the keys to grabbing people’s attention and inspiring their interest. For example, around 74% of UK shoppers say that they have become more aware of the impact of plastic packaging on our environment during the past year.

FASTSIGNS® Sheffield and Chesterfield Centre were pleased to work with The Bare Alternative, a venture that opened in Sheffield at the end of 2018 and who aims to reduce single use plastic waste. Their ethos is to promote sustainability by selling eco-friendly alternatives for everyday products. These products can be purchased and then taken away in your own containers. Their main sign and counter vinyls help to advertise their brand and make people aware of the service and products they offer. They also reflect the growing trend for sustainable options, within the Retail industry, which are kinder for our environment.

Release your Inner Glow.

OK, so maybe shopping at your local Retail centre, or high street, doesn’t offer the freedom of perusing the merchandise in your pants, like internet shopping does, but it does offer a treat for the senses that you can’t achieve online. Never underestimate the benefits of looking at, feeling, touching, smelling and tasting all the products that are on offer rather than simply staring at a screen.

Statistics show that there has been a 360% increase in people adopting a Vegan diet in the last 10 years, so Retailers who have a bounty of fresh fruit and veg to sell are missing a trick by not utilising this emerging trend and getting their message out there! Feeding people’s inner beauty and promoting the benefits of healthy eating and regular exercise are a great way to boost sales and get people through your doors. Signs, wall and window graphics plus effective labelling can help your business to achieve all these goals.

Don’t Buck the Trend, Go with it!

Giving your Retail premises real appeal doesn’t mean that you have to go against the online trend, instead you can embrace the best bits by introducing Digital Signage to your shop to promote your latest products and special offers. Studies show that the introduction of Digital Signage results in an increase of repeat customers and 42% of people prefer to shop in premises where Digital Signage is in use.

Adding an internet café to your department store means that people can check which items you have in stock, order them while they enjoy a coffee and then collect them from your counters before they leave.

Making your internet café and premises in general a calm, welcoming space with eye catching décor and bright, colourful signage means that your customers are getting the best of both worlds. They are combining the convenience of online shopping, but the benefits of being able to see and touch the products before they commit to taking it aware and of course they also have the opportunity to meet, chat and relax with friends.

Offering a seamless shopping experience which fits in with people’s busy lives and still allows for social interaction, along with the essential retail therapy that we all crave from time to time, can only be a winner. Throw in a place where you can have a massage and a manicure and what more could you ask for!