The average person needs to hear a new piece of information at least three times before it registers in their mind and statistics show that consumers must see your promotion seven times before they even start to notice it.
The Mind’s Eye
The average person needs to hear a new piece of information at least three times before it registers in their mind and statistics show that consumers must see your promotion seven times before they even start to notice it, so how do you get your Marketing message to a wider audience and more importantly, how do you keep it current in people’s mind’s eye?
Consistency is Key!
Finding constant and focussed ways to promote your brand throughout your business, is the recipe for success. Think of your building’s exterior as the face of your organisation. An impressive sign can not only promote your products and services, but also present a professional and reliable image, helping to build a sense of trust and commitment with your customer base.
Shine Bright Like a Diamond.
Halo Illuminated Lettering and Illuminated Frame Graphics are a great way to attract people’s attention even at off peak times. Having signage that shines even when it gets dark, means that your business premises are working for you and creating a return on your investment (ROI) even when the building is closed and all your employees have gone home. It’s like making money while you sleep!
Word on the Street.
Your outdoor space is also a prime spot for attracting passing trade and getting your word on the street. If you want to portray your business as being ahead of its time then External Digital Display options are the perfect way to demonstrate your ventures forward thinking, by combining Marketing with Technology. The great thing about a Digital Display Sign is the flexibility. In an ever changing world your Digital Display can reflect your latest promotions, special offers, news and information, give your exterior a new look and direct people’s attention to the areas, products and services you want to emphasize.
Welcome Inn!
Create an appealing and welcoming environment by bringing your internal marketing signage outside. Using promotional A Frames that display the latest offers, branded Breeze Barriers, Umbrellas and Feather Flags that echo your internal branding, you can reinforce your message and make your outdoor space a pleasant place to pass the time of day and this in turn will encourage other people to take a closer look.
On the Move.
Static signage is not your only option. Why not take your Marketing mobile with Vehicle Graphics and Wraps that can work for you while you’re on the move? What better way to take your branding to existing customers, than while you are delivering to their premises, you are literally taking your name to their doorstep. The added bonus is that your branding is also exposed to a much wider audience in the surrounding areas as you travel from place to place. Get yourself out there and get your business known and recognised. As a wise man once said, “It’s not about the destination, it’s about the journey!”
