Promotional Clothing & Apparel

Build Your Brand and Influence Customers with Creative Promotional Products

Promotional clothing and apparel can reinforce your customer’s brand message and help grow their business with every use. Branded promotional clothing goes a long way in extending your brand message.

• 83 percent of people like to receive promotional products
• 58 percent of people hang onto their promotional products
• 48 percent of people want to receive promotional products more often

(source: PPAI)

Promotional apparel items are excellent brand-building giveaways and can be used for the following purposes: Business gifts, trade shows, brand awareness, employee communications, events, public relations, new product/service introductions, internal promotions, employee service awards, customer referrals, and safety programmes.

So what industries might use wearables, also known as promotional clothing and apparel? Here are just a few of the many:

• Banks
• Construction
• Education
• Financial
• Events
• Healthcare
• Hospitality
• Manufacturing
• Nonprofits and Associations
• Professional Organisations
• Restaurant
• Retail
• Schools

4 Reasons You Should Incorporate Promotional Clothing into Your Brand Plan

1. Increase sales

Open the door to more sales from existing customers and bring in new customers with the help of branded clothing.

2. Brand recall

The recall of a brand message is amazing. People think little about the fact that wearables can actually be a creative form of advertising. If people take them home to family or share with a friend, your brand and message just passed into another potential customer’s hands. And for promotional clothing, you can have a walking advertisement for anyone who decides to wear your brand.

3. Connection

Promotional Clothing & Apparel are an advertising medium that connect with audiences over a long period of time. They can also generate conversation and connections at an event.

4. Repeat exposure

The cost per impression is relatively low. You can spend less to achieve more impressions.

Since promotional clothing and apparel can reinforce a brand message for your customers and create growth in their business, they are an ideal visual communication solution. Don’t underestimate the value of printing your brand or message on an article of clothing or a hat that attendees, clients, customers and patrons can take home or to the office with them. This marketing tool far outweighs its cost.

Want to find ways to make promotional clothing and apparel extend your message? Give FASTSIGNS® a call today!