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Hakka Kitchen

Hakka Kitchen came to FASTSIGNS Portsmouth as a newly founded business in need of strong branding and communicative signage for their Chinese takeaway.

The Brief

Located at the south end of the Waterlooville London Road precinct, we were approached by the owner, Sunny Yip, who had a clear vision of what he wanted for his new business, ready for opening.

His vision was a vibrant Chinese red, with a traditional Chinese style font in white to reflect his brand’s authenticity and identity.

Hakka Kitchen needed a large sign at the front of the takeaway shop, a range of window graphics to continue brand communication and messaging such as opening times, phone and website.

The Challenge

Customers often come to us with a vision for their signage and a logo that we can use to incorporate into design ensuring we stay on brand. For Hakka Kitchen, not only did our team design the sign, but we also created the logo that is now the stem of all Hakka’s branding, menus, communications etc. To ensure we created the authentic (logo) design Sunny Yip had envisioned, we carried out extensive research to find the correct fonts. These were displayed in three different designs for approval, followed by the signage and window graphics designs.

Previously the building was used as a letting agent with graphics still visible. We were able to remove the historic signage and cleverly cover some small window graphics with Hakka Kitchen’s own branding.

The Solution

The front is a full size exterior sign with window graphics detailing key information for customers, all working harmoniously together, giving the takeaway real curb appeal.

The Result

The project from logo design to installation took no longer than one month. As a new business getting ready to open, it was important we worked efficiently to stay within Hakka Kitchen’s timeline, which we did successfully.

Hakka Kitchen Chinese takeaway is now standing proud on London Road Waterlooville with its eye-catching and authentic signage and graphics.