Vehicle graphics are an effective way to brand your fleet and provide a cohesive look throughout your brand. This blog post delves deeper into the top five benefits of Vehicle graphics for your business.
Practical Advertising
One of the key benefits of vehicle graphics is advertising. Vehicle graphics are a great way to implement passive marketing into your advertising strategy allowing you to market your business while you work. When driving to and from jobs your vehicle graphics will present themselves to a wider audience than other marketing techniques such as billboards, vehicle graphics not only attract the attention of other drivers but also passengers and those walking past on the pavement.
Vehicle graphics can make a lasting impression and will give an existing asset an additional purpose. Even when you are parked up outside a job site you are advertising to passers by further showing why vehicle graphics are a great way to ensure constant exposure.
Effective Branding
While car graphics do need looking after they are fairly easy to maintain and when properly looked after can last on average between 3-5 years. One of the benefits of graphics over a full wrap is that if any of the vinyl did begin to peel off it can be easy and cheap to replace as it would just be that letter or graphic in need of replacing as opposed to the whole car wrap. The benefits of vinyl graphics on your car or van are worth looking after as they are more prone to wear and tear from being out on the road but ensuring you keep your vehicle clean the graphics should last you a long time.
Building your brand credibility
When arriving at a job site vehicle graphics provide a sense of professionalism and can create a great first impression which is ultimately priceless. Showing up to someone's home or job site in a branded, aesthetically pleasing vehicle will instantly increase your credibility and ensure that customers view your business as legitimate. Vehicle graphics are highly customisable and can feature any important elements for your business and match your brand image.
Make yourself recognisable
Featuring your logo on your vehicle or fleet will make your brand easily recognisable and as people see you around, your logo and company may become easily recognisable to those in the local area. People may not need your service the first time they see your van but if your company is top of mind in the local area then when someone needs your service they may remember your company and contact you.
The cost effective option
Vehicle Graphics are a cost effective type of signage as for the one time payment you get in exchange a professional image, constant exposure and a passive marketing strategy. This long lasting form of signage turns an existing asset into a multifunctional marketing tool with no regular payments.
Not sure if you have the budget for a full vehicle wrap?
A great alternative option is vehicle graphics as these state the important information for your brand and can be applied directly to your van faster than a full wrap. This is a more cost effective option and can be cheaper and easier to replace.
Contact us at FASTSIGNS Northampton on 01604 422 650 or visit our website to enquire today!
