Today, environmental consciousness is of paramount importance and should play a central role in attracting new, ethically aware customers to your business.
Businesses and public bodies are increasingly looking for ways to reduce their carbon footprint and contribute to a properly sustainable future. Signage, a ubiquitous part of our daily lives and a key part of your public-facing business, is no exception.
The Environmental Impact of Traditional Signage
Traditional signage materials, such as vinyl, plastic and certain types of metals, often have a significant and negative environmental impact. The production, transportation and disposal of these materials can contribute to various forms of pollution, such as greenhouse gas emissions and landfill waste.
According to a study by the Environmental Protection Agency (EPA), the production of vinyl signage can release significant amounts of volatile organic compounds (VOCs) into the atmosphere, which can contribute to air pollution and respiratory problems. Additionally, the disposal of vinyl signage can lead to environmental contamination if not handled properly.
Sustainable Signage Materials
Fortunately, there are a growing number of sustainable signage materials that we at FASTSIGNS Manchester can provide that offer a more environmentally friendly alternative.
Some of the most popular options include:
Recycled materials: Signs made from recycled materials, such as recycled plastic or aluminium, can help waste from ending up in landfill. For example, recycled aluminium signage can reduce greenhouse gas emissions by up to 95% compared to virgin aluminium
Biodegradable materials: Materials that decompose naturally over time, such as bamboo and wheat straw, are becoming increasingly popular for use in temporary signage. These materials have a significantly lower carbon footprint than traditional materials and can easily be composted at the end of their lifespan
Solar-powered signage: Solar-powered signs reduce energy consumption and reliance on fossil fuels. Yes, even in Manchester. By harnessing renewable energy, these signs can significantly reduce their own carbon footprint
Energy-efficient lighting: LED lighting is more energy-efficient than traditional lighting options, making it a more appropriate choice for illuminated signs. LED lights consume up to 80% less energy than traditional incandescent bulbs, reducing greenhouse gas emissions and energy costs
Sustainable Signage Practices
In addition to using sustainable materials to create your signage, you can also adopt sustainable signage practices to reduce their long term environmental impact.
These practices include:
Minimalism: Opting for simple, minimalist designs can reduce the amount of material needed for your signage. By avoiding unnecessary elements and focusing on the core message, you can minimise its environmental footprint
Durability: Investing in high-quality, durable signage can extend its lifespan and reduce how frequently it needs to be replaced – which can also be a significant cost saving! By choosing materials that are more resistant to rogue factors such as extreme weather and vandalism, you can reduce waste and save money in the long run
Proper disposal: When a sign reaches the end of its life, it should be disposed of responsibly, either through recycling or proper disposal methods. If you’re not sure how to do this, talk to us at FASTSIGNS Manchester about what recycling options may be available to your business
Recycling programmes: Businesses can implement recycling programmes for signage materials to reduce waste. By encouraging your employees and customers to recycle signage and other promotional materials, you can contribute to a more circular economy
The Role of Government and Industry
The UK government has implemented various pieces of legislation to address the environmental impact of signage. These regulations aim to encourage the use of sustainable materials and discourage the use of harmful substances.
One key piece of legislation you should be aware of is the Environmental Protection Act (1990). This Act provides the framework for environmental protection in the UK and includes provisions related to waste management, pollution control and air quality. The Act has been amended several times over the years to address emerging environmental challenges, such as the impact of signage.
In addition to the Environmental Protection Act, the UK government has also published guidance and best practice documents related to sustainable signage, such as the Outdoor Advertisements and Signs: A guide for Advertisers of 2007. You can consult this document for recommendations on the materials and practices to be used in signage to minimise your environmental impact.
Case Studies: Sustainable Signage in the UK
Many UK businesses and organisations are leading the way in the adoption of sustainable signage. Here are a few examples:
Retailers: Major retailers, such as Tesco and Sainsbury's, have been investing in sustainable signage solutions, including solar-powered signs and using recycled materials. These retailers have also implemented recycling programmes for signage materials to reduce waste.
Public transportation: Transport for London, for instance, has implemented a range of sustainable signage initiatives, including energy-efficient lighting and recycled materials. These initiatives have helped to reduce TfL’s carbon footprint and set an example for other public transport bodies in the UK.
Local councils: Local councils across the UK are adopting sustainable signage practices to reduce their carbon footprint and set an example for their communities by choosing sustainable materials and implementing recycling programmes.
The Future of Sustainable Signage
As environmental awareness continues to grow, you can expect to see even more innovative and sustainable signage solutions. Emerging technologies, such as 3D printing and bio-based materials, are starting to offer exciting possibilities for the future of signage.
For example, 3D printing can be used to create custom signage from sustainable materials, reducing waste and transportation costs. Bio-based materials, such as mushroom-based composites, offer a highly sustainable and biodegradable alternative to traditional signage materials.
Sustainable signage is not only good for the environment but can also be a cost-effective and attractive option for your business. By choosing sustainable materials and adopting sustainable practices, you can contribute to a more sustainable future while also enhancing your brand image: these two things increasingly go hand-in-hand.
As environmental consciousness continues to grow, it is important for your businesses to embrace sustainable signage solutions that play their part in creating a greener and more sustainable world. Come talk to us at FASTSIGNS Manchester about what options might be available for your business.