Mac’s Cleaning Services

Challenge:

Mac’s Cleaning Service, a specialist provider in domestic and commercial exterior building cleaning, aimed to enhance its brand visibility to attract new business opportunities. With services such as render cleaning, gutter cleaning, roof cleaning, and conservatory roof cleaning, the company wanted to utilise its vehicle as an effective advertising platform. The challenge was to create visually compelling graphics that would clearly communicate their extensive service offerings, professional expertise and contact details.

Solution:

FASTSIGNS Leicester North developed a strategic visual branding approach to transform Mac’s Cleaning Service vehicle into a mobile advertisement. The design featured bold graphics and easily readable text, highlighting essential services like "Render Cleaning" and "Roof Cleaning." The company logo and colours were prominently displayed to ensure brand consistency. FASTSIGNS provided detailed recommendations on the placement of vehicle wraps and vinyl lettering, strategically positioning them on the sides and rear of the vehicle for maximum visibility, even in traffic. Durable, weather-resistant materials were chosen to withstand outdoor conditions and maintain a clean, professional look over time, ensuring the longevity of the graphics.

Results:

The implementation of the vehicle advertising strategy by FASTSIGNS Leicester North delivered significant benefits for Mac’s Cleaning Service. The branded vehicles effectively captured attention on the roads, enhancing brand recognition within local communities and beyond. This mobile advertising approach led to a noticeable increase in enquiries and interest from potential customers.