Leeds Rhinos

Leeds Rhinos North Stand Rebrand

FASTSIGNS Leeds refreshed the iconic Headingley Stadium for Leeds Rhinos with a major signage overhaul

The Challenge

FASTSIGNS Leeds had previously completed some small projects for Leeds Rhinos, but this was the first significant collaboration in recent years. When it came time to revitalise the stadium, Leeds Rhinos turned to us to guarantee the project was handled with expertise.

The goal was to replace the existing Leeds Building Society graphics with larger, more prominent logos, and to update the graphics in the dugouts. The project faced a number of challenges, including unpredictable English winter weather, the need for a scaffold structure for upper-level installation and a tight deadline to complete the work before a high-profile testimonial match.

The Solution

FASTSIGNS Leeds tackled these challenges head-on with a strategic, collaborative approach. Working closely with Leeds Rhinos and the Leeds Building Society marketing team, we finalised the artwork and materials - opting for a vinyl replacement for ease of future updates.

We coordinated closely with the access company to ensure the scaffold structure was safely in place. And despite the cold conditions, our experienced team efficiently stripped the old vinyl and installed the new graphics, making the most of cover and occasional sunny weather.

In addition to the North Stand refresh, FASTSIGNS Leeds also updated the graphics in the home and away dugouts, replacing the existing BoardRM logo with new sponsor Heatable.

• Seat logos: Installing new logos on the seats.
• Step graphics: Adding new logos on the front of the steps.
• Wall signs: Wrapping the existing signs that run up the wall and installing new signs on the outside walls of the dugouts where the players enter the pitch.

We also worked on the stadium’s South Stand, where we installed bold hanging player banners in the concourse area – adding another eye-catching visual element to the stadium. These banners are easy to change due to the hanging fixings used. We were able to quickly change them for the Leigh Leopards game where the club celebrated the life of Rob Burrow CBE, with all ten banners replaced with images of Rob and his career statistics.

The Result

Thanks to the expertise and diligence of the FASTSIGNS Leeds team, Headingley Stadium was revitalised with a fresh, eye-catching new look in time for the high-profile testimonial match. The new, larger Leeds Building Society logos in the North Stand not only enhanced the stadium's aesthetic, but also reinforced the brand's prominent presence. The updates in the dugouts and the addition of the player banners in the South Stand further add to a refreshed atmosphere in the stadium, ensuring that every part of Headingley stadium makes a visual impact.