When your business attends an event, be it a bustling exhibition or a trade show, standing out is the ultimate goal. But in a busy event space filled with various booths and stands vying for attention, how can you ensure you catch the eyes of people passing by?
The answer lies in one simple yet powerful tool – event signage. The right event signage has the power to set you apart and make you stand out from the crowd. For guests attending the event, it can make all the difference between a fleeting glance and meaningful engagement that could result in business conversions for you.
At FASTSIGNS Leeds we offer a wide range of event signage solutions that ensure your brand leaves a lasting impression. Keep reading to find out how you can make your event signage a success and create a memorable brand presence in even the busiest of event environments.
The power of event signage
Firstly, let’s delve a little deeper into some of the ways signage for events can be an indispensable tool when you’re looking for event success.
- Increased brand awareness
Event signage is essentially a billboard for your brand, showcasing your logo, brand colours and messaging to a wider audience.
- Improved engagement
The right signs can spark curiosity and even get a conversation going. Attendees are far more likely to approach a stand or booth with visually appealing signage.
- Instant attention
First impressions are formed in seconds, and bold visuals will capture attention immediately and make your business unmissable.
- Lead generation
Strategic, interactive event signage can prompt your guests to take action like signing up for a newsletter, leaving contact information or trying a demo of your product.
Attention-grabbing event signage
There are a few different solutions for event signage that will help you stand out, increase footfall and leave a great first impression. Here’s a closer look at some event signage ideas.
Custom event backdrops
Custom event backdrops are the perfect way to create an eye-catching focal point at an event. They create a personalised and visually appealing background, ideal for adding a professional touch and creating photo opportunities.
Find out more: Custom event backdrops and ideas
Table top signs
A professional and eye-catching way to highlight your products or services, a table top sign is a simple way to attract attention at your next event. They’re often low cost in comparison to other forms of event signage, can easily be placed and moved, and are a straightforward way of telling visitors exactly who you are and what you can do for them.
Pop up displays
Pop up displays are a great way to add visual interest at your next event. They can be customised with your brand colours and messaging and printed on different types of materials depending on your specific needs. They’re designed to be easily portable and quickly “pop up” into a fully assembled display, attached to a collapsible frame, meaning you can use them time and time again.
Standee and cut-out signs
You could encourage visitor engagement with a custom standee or cut-out sign. A cut-out sign is made from cardboard and cut into a required shape, creating a visually appealing sign that often makes for a fun photo opportunity. Some ideas for standee or cut-out signs include life-sized people, cars or logos.
Digital signage
The era of static signs is evolving, and digital signage is at the forefront. While it can be a more costly upfront investment, a digital sign introduces a host of new ways of interacting with your audience. It’s an amazing way to display dynamic visuals, real-time updates and interactive capabilities.
Podium signs
If you’re giving a presentation or speaking at an event, a podium sign can help add professionalism and promote your organisation. Podiums can be wrapped with your business’s logo, messaging and brand colours, and often feature the name of the speaker. All of this helps contribute to brand recognition throughout the event space.
Creative event signage ideas
The right creative design can truly set your signs apart and make you stand out from the crowd. People are very visual creatures, and each element of your sign plays a role in capturing attention and conveying a message, ultimately creating a lasting impact.
Let’s take a look at the ways you can play with design to turn your ordinary signs into an extraordinary brand experience. Here are our top tips.
Clever colours
- Ensure you’re using vibrant colours that align with your brand or event theme.
- Create contrast for easy readability.
Typography
- Your fonts should reflect your brand’s personality, whether that’s playful or formal.
- Experiment with font sizes to highlight important messaging.
- Use custom typography to add a unique touch.
Go minimal
- Sometimes less is more, so embrace the clean look with white space and minimal design.
- Go for simple messages that are easy to understand.
- Use a limited colour palette for a sophisticated look.
Interactive elements
- Integrate QR codes that link to more information, exclusive content or special offers.
- Use AR elements for an innovative, immersive experience.
Use illustration or icons
- Include custom illustrations that visually represent your message.
- Simple icons can convey information quickly and creatively.
Try 3D elements
- Incorporate 3D elements for depth and visual interest.
- Embossing raised letters or layered materials add a tactile dimension.
Innovative lighting
- Use backlighting, neon or LED to make your signs literally shine.
- Create eye-catching contrast that will help you stand out in dim event spaces.
We offer an array of event signage solutions that are designed to help your brand stand out. From custom event backdrops to interactive digital displays, a host of possibilities await your next event.
With FASTSIGNS Leeds as your signage partner, you can expect high-quality signage delivered fast. Get in touch today to find out how we can help you elevate your event.