At FASTSIGNS Leeds, our passion is helping your brand tell your story. For over 25 years, we’ve been helping the businesses of Leeds make their statement with signs that are eye-catching, effective and delivered and installed fast. In that time, we’re proud to have worked with some huge local names, from Trinity Leeds to Leeds United. This year, we’ve been excited to be part of another big, exciting project – Leeds 2023.
Leeds 2023 is an independent, not-for-profit Year of Culture initiative that supports a host of creative and cultural events across the city of Leeds. Delivered by a blend of home-grown and world-class creatives, as well as local communities and international arts organisations, Leeds 2023 is a year-long festival dedicated to ‘Letting Culture Loose’.
The Leeds 2023 programme shines a light on what makes the city so special and includes events ranging from immersive workshops to art exhibitions and thought-provoking installations. It’s a story we’re passionate about standing behind, and we’re proud of our role in helping Leeds 2023 visually represent the events throughout the city this year.
The impact of signs for Leeds 2023
Well-placed, eye-catching signs are key for initiatives like Leeds 2023. Effective signage is one of the most important aspects of a new event or business, and Leeds 2023 needed to be introduced to locals as a strong, trustworthy brand that was worth their time. For a lot of people in Leeds, the signs we installed throughout the city would be their first introduction to Leeds 2023, so the signs needed to pique their attention and generate curiosity.
Here's a little more about the importance of eye-catching signs for new events:
- Signs can help build much-needed trust in the early days of an event, showing the organisers as reputable and credible.
- Signs are the best way to get a message out there. Placing signs throughout a city increases the chances of them being seen by more people, ultimately helping an event’s success.
- Well-designed signs like the ones we installed for Leeds 2023 can boost the aesthetics of the local environment, adding an eye-catching focal point for passers-by.
- Installing a high volume of signage increases the chance of the event and logo sticking in people’s minds. Once a brand is noticed and remembered, people are far more likely to actively engage with it.
The project: what we did
The scale of Leeds 2023 was huge, with a diverse range of signage required. We worked with the Leeds 2023 brand manager and designer to carry out the work, creating signage solutions tailored to each individual event and location. The work began back in December 2022 to raise awareness for the first round of events and has been ongoing throughout 2023.
We worked in high-profile locations throughout the city, from Leeds Station to Trinity Leeds and the Marriott Hotel, to ensure maximum visibility. Navigating the project and ensuring it all ran smoothly needed flexibility and adaptability. Throughout the year, our team had to adjust to the evolving needs and real-time challenges of the project.
We primarily used vinyl graphics. In the case of some exhibition graphics, we used sustainable signage materials which was the customer’s preference. The volume of the work was huge and required a big contribution from the FASTSIGNS team. We not only manufactured and installed general Leeds 2023 signs, but we also created signs for some of the year’s biggest local events and exhibitions, including ‘Making a Stand’, ‘Lying in State’ and ‘This is a Forest’.
To ensure everything ran smoothly, we had a dedicated Account Manager who worked on surveys, advising on products, and coordinating orders and installations. Finding the right materials was occasionally challenging, but our expertise and research meant we were able to recommend suitable products that worked well. Our installation team had to be flexible when it came to challenges too; organising the installations throughout the city was occasionally difficult, especially for installations happening after hours. With our decades of experience and plenty of communication, we were able to carry out all the work without any issues.
While we enjoy all our work here at FASTSIGNS Leeds, there’s always something special about promoting unique local events or businesses. Leeds 2023 is huge for the city. It has really put Leeds on the cultural map as a city that celebrates diverse, thought-provoking art. As the trusted local partner for any business that wants to enhance its visibility throughout the city, we couldn’t have imagined a better project to be involved with.
Do you have a project that we could help with? We get local businesses seen with eye-catching signs and graphics. Get in touch with our team for a consultation or quote.