Steer Automotive Group

Case Study

Background

Steer Automotive Group, a rapidly growing automotive services provider, had recently acquired several companies, including Lovells, Pronto, IRG, and C&C. Additionally, the company was expanding its operations with new sites. To establish a unified brand identity across all locations, Steer Automotive Group sought the expertise of FASTSIGNS Crawley, a trusted provider of comprehensive signage solutions. FASTSIGNS Crawley's understanding of Steer Automotive Group's brand identity played a crucial role in delivering a cohesive and impactful rebranding solution.

Project

The collaboration between FASTSIGNS Crawley and Steer Automotive Group began in October 2023. FASTSIGNS Crawley started the project by thoroughly understanding Steer Automotive Group's brand identity, including its core values, visual elements, and messaging. This understanding formed the foundation for the development of a consistent and impactful signage solution.

FASTSIGNS Crawley conducted a comprehensive assessment of the sites highlighted in the first phase, considering factors such as location, visibility, and architectural features. This assessment helped in planning the placement and design of the rebranding signage to maximise visibility and impact.
A range of design concepts that aligned with Steer Automotive Group's brand guidelines were produced and these concepts were presented to Steer Automotive Group for feedback and approval. Once the designs were finalised, FASTSIGNS Crawley commenced the production of the signage, ensuring high-quality materials and finishes.

FASTSIGNS Crawley's experienced installation teams managed the logistics and coordination of the signage installation across all 22 sites. This involved careful planning, scheduling, and coordination with site managers to minimise disruption to daily operations.

Results

FASTSIGNS Crawley successfully implemented a cohesive rebranding solution across all 22 sites, ensuring a consistent brand identity for Steer Automotive Group. This helped in building brand recognition and reinforcing the company's market position.

The strategically placed and well-designed signage significantly improved the visibility and impact of Steer Automotive Group's brand at these sites. FASTSIGNS Crawley's project management expertise ensured a smooth and timely execution of the rebranding project. The team's attention to detail and effective coordination minimised disruptions and delivered the project within the agreed timeline.

Conclusion

FASTSIGNS Crawley's expertise in signage design, production, and project management, combined with their deep understanding of Steer Automotive Group's brand, resulted in a cohesive and impactful rebranding solution. The collaboration strengthened the partnership between the two organisations.

Soto’s Georgalli Steer Automotive Group Brand Director commented:

“Choosing FASTSIGNS for our business signage has been an absolute game-changer. From the outset the team demonstrated a unique blend of creativity, professionalism, and customer-focused service that truly set them apart. They were great at every step of the process, from initial consultation to design, production, and installation. Their expertise and advice helped us make informed decisions, ensuring that the final products not only met but exceeded our expectations. FASTSIGNS delivered on time, within budget, and with results that have positively impacted our brand visibility and customer engagement. We're delighted with their service and the tangible benefits it has brought to our business. FASTSIGNS are not just a service provider; they're a partner in our success."

FASTSIGNS are continuing the already strong relationship with Steer by working currently on a new flagship ‘electric’ site.