Fresh-pak Chilled Foods

FASTSIGNS helped Fresh-Pak Chilled Foods to update their signage, boost their visibility and deliver a cohesive brand visuals

The Challenge

Fresh-Pak approached FASTSIGNS with the need to revitalise its existing signage, both externally and internally, to create a significant visual impact across its site located in South Yorkshire.

The Solution

To help Fresh-Pak Chilled Foods make the impact they required, FASTSIGNS recommended updating the signage on the exterior of the site. Installing and retrofitting a selection of signage on the lead-up to the site’s gated entrance created a professional and welcoming aesthetic. The existing totem was updated by removing the vinyl, and during their detailed site survey, the FASTSIGNS team discovered that it contained LEDs. This discovery allowed them to use a technique to fret-cut the brand logo from the existing signage and provide new LEDs. The body of the sign was then rewrapped in white vinyl, with additional directional information included in the design. This existing piece of signage infrastructure was developed into an attractive and effective signage solution that can now be seen in any light.

FASTSIGNS also made use of a wall feature to the site perimeter, positioning another sign tray with large lettering to this feature. Other signage positioned near the entrance includes post and panel signage, which provides additional branding opportunities through built-up lettering to display the Fresh-Pak logo, as well as clear directional signage, which helps to manage site traffic flow.

The combination of these signs helps to ensure that Fresh-Pak is easy to find and welcomes visitors to the site with professional and eye-catching signage. In the interior of the customer's facility, FASTSIGNS also installed the brand’s logo, made from acrylic letters, in a prominent position within the building. This key signage is supported by vinyl wall graphics, which tie in the brand’s colour pallet and showcase the high-quality foods they produce. The inclusion of these interior signs ensured that Fresh-Pak’s branding was cohesive and prominent throughout the site.

The Result

FASTSIGNS helped Fresh-Pak Chilled Foods to update their signage, boost their visibility and deliver a cohesive brand visual creating a distinctive and impactful visual presence.