Cavalry Healthcare

The primary challenge was to create large, impactful signage that reflected Cavalry Healthcare’s desire for a prestigious appearance

The Challenge

Cavalry Healthcare approached FASTSIGNS with an exciting new venture - they had secured a new headquarters building that was entirely unbranded. Despite having a well-developed brand identity, Cavalry had not previously had the opportunity to showcase its branding on any of its office sites, as it had previously operated out of shared spaces or buildings unsuitable for signage. With their new HQ, they were eager to make a substantial impact, aiming for a high-end look that would highlight their professionalism and modernity.

The Solution

The primary challenge was to create large, impactful signage that reflected Cavalry Healthcare’s desire for a prestigious appearance. The signs needed to incorporate gold elements from their logo and do so in a way that was visually striking yet sophisticated. With such a big space to utilise, FASTSIGNS signage experts visited the site to conduct a survey and identify signage opportunities. They then met with Cavalry Healthcare’s leadership and marketing team, making recommendations for signage solutions that would make use of the building’s physical layout, as well as hitting the client’s brief.

On the exterior of the building, FASTSIGNS recommended two commercial signs. The first showcases Cavalry Healthcare’s logo and features a brushed gold stainless steel horse head mounted on a circular sign tray with warm white halo illumination. The second was a 4-metre wide lozenge-shaped sign tray displaying the company's name, similarly illuminated. Location-identifying signage was also displayed on the exterior of the building utilising acrylic panels.

Internally, the signage mirrored the exterior’s luxe aesthetic. In the stairwell, a space that acts as the main thoroughfare for the building FASTSIGNS recommended hanging an attention-grabbing depiction of the brand logo utilising layered, powder-coated flat-cut aluminium and brushed gold stainless steel to create a circular emblem spanning 1.25 meters in diameter. This prominently displayed sign ensured that every team member and visitor was exposed to the company's branding as they navigated the facility.

This motif was also replicated in the CEO’s office using a delicate, high-quality stencil-cut sign tray, continuing the brushed gold theme.

The Result

Through strategic consultation and creative execution, FASTSIGNS successfully enabled Cavalry Healthcare to present itself with pride and distinction, leveraging an established relationship to deliver impactful results.

Having worked with Cavalry’s Marketing Director, Carolyn Beadsmore on signage projects at her previous employment, FASTSIGNS once again exceeded her expectations in delivering Cavalry Heathcare’s desired refined signage visual. The company's CEO also actively promoted the signage installation on their LinkedIn channel.

Find out more about the project here.

*This project was completed by FASTSIGNS of Manchester.