Fresh Futures

Charity's New Chapter Freshens Fresh Futures' Face

The Challenge

Fresh Futures, a regional charity dedicated to improving lives and inspiring change, sought to refresh their brand identity at their four sites, located across West Yorkshire. They partnered with FASTSIGNS to achieve this goal, aiming to enhance their visibility and create a positive impression on the wider community, as well as staff and visitors.

The Solution

FASTSIGNS visited each of Fresh Futures' four locations and completed an extensive site survey at each. With site measurements and an understanding of incumbent fixtures and fittings, our signage experts worked with the charity to understand their objectives for the signage.

With the charity looking to deliver a cohesive brand image and command attention from their local area, FASTSIGNS worked with the charity to create a bright red colour palette with contrasting white details. Producing exterior signage such as wall-mounted sign trays and projecting signs, post and panel site identification, and informational signage, FASTSIGNS tailored the sign design concept to the requirements of each of the four sites. FASTSIGNS helped each location to become more visible to their local community, a strategy that has helped the charity to acquire more support and attract more people seeking their assistance.

The signage used in the interior of the charity's buildings needed to create an environment where people felt comfortable and cared for. Using illuminated sign trays as reception signs, wall graphics, directional signage, and wall lettering, FASTSIGNS created professional environments where the charity's patrons can feel informed and safe, whilst also conveying the charity's values and mission effectively to both visitors and staff.

The Result

The new signage made a positive impression on both staff and visitors. It conveyed a sense of professionalism and commitment, which aligns with Fresh Futures' goal of inspiring change and improving lives.

By partnering with FASTSIGNS, Fresh Futures successfully refreshed their brand identity across multiple sites. The comprehensive signage package not only enhanced their visibility but also created a positive and cohesive impression that reinforced their mission and values. This case study demonstrates the importance of strategic branding and professional signage in achieving organizational goals.

*This project was completed by FASTSIGNS of Huddersfield.