SIXT

The project successfully transformed SIXT's office and car park, enhancing the brand's presence and providing engaging, interactive workspaces.

The Challenge:

Car Hire giant, SIXT, were developing their head office visuals and required a signage solution to showcase its fresh and modern design concept, which encapsulated the fun and energetic spirit of the SIXT brand, in line with its new global rebranding effort. As their incumbent signage supplier, FASTSIGNS® was eager to assist.

The Solution:

FASTSIGNS® signage experts met with the SIXT head office team and worked collaboratively to develop signage ideas that incorporated their design concept, brand colours and made the most of the fixtures and fittings available at the head office site.

To enhance office spaces and create collaborative environments, FASTSIGNS® recommended magnetic directional boards with movable magnets, featuring cutout cars and a branch map, as well as custom chalkboard wall graphics, including motoring imagery theming. These interactive elements actively encouraged staff engagement and brand interaction within the office area. The doors in the office areas also received an update, with matte black vinyl lettering denoting room names and wayfinding information.

In SIXT's Success Studio, the customer wished to create a sophisticated visual. To achieve this, FASTSIGNS® applied layered vinyl to the studio windows, creating privacy for the interior. On the Studio walls, FASTSIGNS® kept it simple, utilising sleek black vinyl text on interior walls to share motivational quotes.

In reception and meeting areas such as the Orange Lounge, FASTSIGNS® installed two illuminated Sixt logos, greeting impactful displays. The larger of the two signs positioned in the lobby used both internal lighting and halo lighting from above to really ensure it sat in the spotlight! A 65” 4K commercial digital display was also installed to display engaging visual content.

Blank Wall Spaces also received wall graphics and murals displays to help share brand information, such as “The Big Sixt”, which depicts six objectives that the company sets out to achieve. Having such a sign positioned so prominently within the head office reminds team members daily what their day-to-day activities strive for.

Within the head office car park, FASTSIGNS® helped to enhance SIXT’s dedicated areas, painting brand orange parking bays, as well as stencil-painted logos for high visibility across 30 bays. On a shared site display, an eye-catching custom aluminium sign with contrasting graphics acts as an easily identifiable wayfinding sign, helping SIXT’s carpark users to easily navigate to dedicated parking. Structural columns within the car park were painted matte black, with mounted aluminium logos affixed.

The Result:

The project successfully transformed SIXT's office and car park, enhancing the brand's presence and providing engaging, interactive workspaces. The innovative use of materials and interactive elements—like magnetic and chalkboards—not only reflected SIXT’s vibrant brand ethos but also improved navigation and functionality. The rebranding effort was visibly aligned with SIXT’s global image, creating a cohesive visual identity while fostering enjoyable staff interaction.