Affinity Water

Seamless Signage Overhaul for Essential Amenity

The Challenge

Water supplier, Affinity Water underwent a comprehensive rebranding programme and required a coordinated redevelopment of their branded signage across multiple sites, in Hertfordshire.

The Solution

FASTSIGNS® utilised their expertise in project management to deliver a signage solution which met Affinity Water’s requirements. These included cost management, site security, maintaining health and safety standards and delivering branding continuity at each of their 20 sites.

Initially, FASTSIGNS conducted a detailed survey of each site to understand the specific needs for external and internal signage. This included but was not limited to the main entrance sign, directional signage, health & safety information and reception signs, at each site.

Having completed detailed surveys, FASTSIGNS provided individual estimates for each depot, allowing Affinity Water to see a detailed breakdown of costs and manage its budget effectively, per location. With budget management being a key aspect of Affinity Water’s brief, FASTSIGNS recommended reusing as much of the existing hardware as possible to minimise waste and cost. FASTSIGNS accommodated this by updating signage using materials like vinyl and aluminium composite panels, allowing much of the site’s signage infrastructure to be reused.

Due to the size of the project, FASTSIGNS used their online proofing system to provide the customer with a detailed overview of the signage produced for each site. This approach ensured transparency and control for Affinity Water's management team. The access to the proofing tool allowed them to sign off on individual sign proofs, in real-time, helping both FASTSIGNS and Affinity Water to feel informed, to track progress and assist in the smooth rollout of the new signage.

Due to each site being a working entity servicing Hertfordshire with water, health and safety was a priority for the customer. FASTSIGNS utilised the same trusted team of installers at each site so they were familiar with the required security check and on-site inductions, helping to streamline the installation process.

The Result

FASTSIGNS® helped to deliver a vehicle livery for their customer that injected personality, whilst also acting as an effective promotional tool for the business. The vans now appear modern, eye-catching, and unmistakably part of a brand. Adding a fun element to their branding helps to ensure that when the public sees one of the vans, it’s always just a little different.

*This project was completed by FASTSIGNS of St Albans.