Create a unique experience with personalised signsBringing your brand vision to life can be easier than you think. In fact, it can be fun, creative and enjoyable when you have someone to guide you through each phase of the process. Customers today are eager to experience an authentic brand and share the positive interactions that emerge from it.
The term “experience economy,” first coined in the 90s, centres around the economic pivot of businesses and brands focusing more on the value of impactful experiences they provide instead of the mere provision of goods and services. One question posed by one of the founders of this school of thought, Joe Pine, was, “If you charged admission, what would you do differently?”
The experience economy continues to gain traction across various consumer demographicsInside GWI’s 2025 insights on consumer spending, 61% of millennials are interested in experiential purchases, showing that they prioritise shareable moments that are memorable. But they aren’t the only ones. According to a recent Forbes article, the GenZ crowd also “[craves] meaningful, personalised experiences. Whether in travel or other industries, brands that prioritise engagement, curation, and innovation will be the ones that thrive in the new experience economy.”
For marketers, that means drilling down on experiential marketing. Implementing this isn’t just for the big brands that have massive budgets to employ. It can be put into practice by any-sized business.
Honing an experience doesn’t negate the importance of goods and services. They’re actually the building blocks for creating that experience. So, what are some things to consider to help create an even more meaningful experience for any generation of customers?
Consider each step of the customer’s journey
Providing your consumers with a great experience and creating something that shows you care about how they experience your space can go a long way in garnering customer attraction and increasing retention. Consider, for a moment, a world where you never had to ask for directions. One that was so intuitive that every time you had a question, the answer or direction just seemed to magically appear. This is the kind of experience that can occur when designers, sign makers and business owners join forces on the front end and strategically walk through the steps a customer would take within their space.
Sign makers call these wayfinding signs, and they come in a variety of forms. For example, exterior channel letters might mark a business location. Exterior or interior directional signs are not only a decorative focal point but also guide first-time visitors to a front desk. Digital signage directories can provide an interactive touchpoint, allowing visitors to more easily find their way and engage with your brand or business.
Signs that can help guide your customer:
Wayfinding Signs - Pointing the way to any area that your customer or visitor might need calms their fears of not knowing where to go.
A-frame signs - These easy-to-move and cost-effective signs can help visitors see your location from down the street and easily direct them to your location.
Dimensional backlit signs - A well-marked building creates a more accessible location for anyone who plans to visit or happens to stop in.
Communicate brand identity, continuity and impact
What your brand visually communicates also contributes to the customer experience. Creating an experience where the brand is tied in at every customer touchpoint enhances future brand recall and can impact purchasing decisions down the line.
Impactful visuals help create an engaging and photo-friendly locationWhy brand your business signage?
To create a great first impression of your brand: Monument signs and window graphics can easily attract drivers or passers-by, encouraging them to visit your location.
To build cohesion and order no matter where they turn, walk or sit: Brand continuity can even carry into your regulatory visuals, such as braille signage, to ensure that the brand experience within your space doesn’t miss a beat.
To better ensure that customers interact with your brand on a level that resonates more deeply: Incorporate custom signage such as dynamic wall murals or luxury-evoking frosted window decals.
Evoke a specific feeling within your environment
How your brand communicates is also important. A variety of components come into play when you think about the “way” a place makes you feel. Ask anyone about their favourite vacation memory, and they can most likely recall it on a subconscious level, even down to the way it smells. Experiencing a space or location, such as vacation memories, can calm our central nervous system or inspire us to start a creative project.
From visuals to sound and lighting to smells, engaging the senses contributes to how your mind and body feel within a space. Not only can your environment greatly impact how you feel, but it can also impact what you can accomplish. There’s a continued, growing interest in biophilic design, which includes using greenery and natural elements in a space. In fact, Gensler highlighted a research report on human spaces, which shows biophilic design is able to improve creativity up to 15% and productivity by 6%.
Nancy Duncan, a London-based pitch expert who is well-versed with several decades in experiential design and creative strategy, shared a LinkedIn post on 2025 trends for the experience economy, noting that “meaning, balance, and transformative moments” are driving factors. Nancy also shared that souvenirs are important to mark shared experiences. For example, a branded memento or a promotional product can help connect attendees fondly to the event.
By creating a more unique experience for your customers to interact with you and/or each other, you can set your brand in a completely different category in their minds.
Create a vibe with an ambient glow from a custom backlit signCustom signs that help create a feeling
Custom visuals, sound adjustments and dynamic lighting can all engage the senses and positively affect how one’s mind and body feel within a space.
Greenery walls - Incorporating nature within a space can further ensure a calming atmosphere for employees, patients, customers and more.
Faux neon - An ambient glow can create the perfect mood for an entertainment or dining space.
Large-format printing or wall graphics - Dynamic graphics can engage the senses, create wonder and awe that will resonate long after an experience is over.
Frosted window graphics - Incorporating the illusion of etched glass with this application can convey a sleek style for a more modern space.
Promotional products - A unique souvenir of an interaction or event that they’ll want to re-use or re-wear becomes an advertisement that can have far-reaching effects for your brand.
Design an Unforgettable Experience
Custom signs and graphics are one of the methods to create more dynamic experiences for your customers. Partnering with a trusted sign professional like FASTSIGNS can help you find unique solutions to bring your brand vision to life. Whether you are just beginning the process or want to refine how customers experience your space, FASTSIGNS can help you discover the transformative power of custom business signs. What statement do you want to make? Transform your business - schedule a custom visual consultation now.