Creating an overall positive experience starts before a customer even sets foot inside your door. Show potential customers you value their business by having a well-lit exterior sign that clearly identifies your business and can be seen day or night.
Customers, patients, patrons and visitors are more likely to return to a location where they’ve had a positive experience. You can start the experience off well by guiding customers to your business with an impactful monument sign that clearly identifies your business. Wayfinding signs direct customers to where they need to go, while outdoor signs offer unique branding opportunities any time of day, whether your customers are popping in during the day or picking up a late-night snack.
Outdoor signs and graphics yield a high return on investment and help you drive business success and attract new customers.
Four Types of Exterior Signage Commonly Used
Outdoor signs instill a positive first impression and help drive customer interest, while also creating brand awareness and consistency.
Monument signs: Often the first sign your customer interacts with and can set the tone for your brand.
Building Signs: An installation that helps create consistency from the outside in and elevates brand visibility for passersby.
Dimensional signs: An option for both the exterior and interior spaces that convey your brand style at different points.
Window graphics: Accentuate your location, improve visibility for people searching for your location, communicate your offerings in a dynamic way and deliver your message at the moment a customer can respond, increasing impulse purchases.
Get Your Business Noticed with Outdoor Signage
You only have one opportunity to make a great first impression, so use it wisely by investing in exterior signage that gets your business noticed. Think of your custom signs as ambassadors for your business, working on your behalf both day and night.
Start with Signage that Makes a Great First Impression
An impressive 47%* of people surveyed say eye-catching signage makes them want to check out a new place. With permanent building signs, you can solidify your brand and create consistency, instilling a feeling of trust and dependability in customers by using:
Monument signs: Often the first sign your customer interacts with and can set the tone for your brand
Cabinet Sign: An eye-catching way to communicate your brand to customers and prospects
Directory signs: A digital element that creates an interactive and simple method for locating an area, office or department
Wayfinding signs: Ensures guests are easily guided with simple directions
Dimensional Letters: This ⦁ larger-than-life option for letting customers and prospects know exactly where you’re located
Awning signs: Customisable and signifies sophistication for your brand
Pavement graphics: A method to deliver your message without competition
A-frames: A visible and easy-to-move option for conveying your message outside your business
Parking and pole signs: Additional wayfinding and directional signs that help streamline a visit for anyone who interacts with your business
Let FASTSIGNS Help You with Your Exterior Signage Plan
We’re hard-wired to respond to what we experience in the world around us. Creating a visually appealing space with custom signs can help you connect with people.
With limited time to grab customer attention, having a sign expert who can maximise and leverage your signage can help you bring your business vision to life. FASTSIGNS is exactly the local partner you need when searching for "sign companies near me," that provide tailored solutions to elevate your brand visibility and impact. FASTSIGNS has a million and one possibilities to help you Make Your Statement™. Learn how FASTSIGNS can help your business.
