Do you feel like your business is in need of something new? A way to set yourself apart and a way to refresh your space this spring season? Refreshing your brand graphics is one of the many ways you ensure your business is delighting your customers.
Sam Walton, founder of Walmart, once said, “The goal as a company is to have customer service that is not just the best but legendary.” One aspect of creating legendary service is by creating a legendary experience within your business. Sometimes to do that, you have to make a significant change – and what better season to do that when everyone, including nature, is excited at the possibility of change?
Whether it’s the most recent and trending spring iced latte flavours or the upcoming fashion trends, now is the ideal time to feel inspired by nature and do the same for your customers with a fresh, new look.
What Can Refreshing Visuals Do For Your Business?
In a world that’s constantly vying for the attention of consumers, attention-grabbing visuals can enhance your branding, help customers engage emotionally with your brand and even put people at ease. Statement pieces can be used both inside and out and can even incorporate directional signage. Larger-than-life options will delight visitors while also showcasing your brand and messaging in an aesthetically pleasing way.
Create a moment of engagement
From the moment your customers interact with your brand, what they experience first can play a big role in encouraging engagement. Invite those walking by to stop and stay awhile with a colourful window graphic. Employ beautiful photo-ops as a conversation starter or to capture attention. These captivating visuals enable you to draw buyers in and create a meaningful moment of connection with your brand.
Help you stand out from competition
Impactful visuals are the statement pieces that set your brand apart from competitors. Imagine your brand putting its best foot forward with innovative designs. A bold exterior sign can become a business landmark, conveying brand personality. Leverage an interior decor graphic to creatively showcase your services or values. Ensure your business is easy to recognise and secure your unique spot in the market by finding your ideal customers who love what you do.
Some Examples of Visuals that Refresh a Location
3D signs - creating depth with your signage can create visual interest and enhance the aesthetics of your space
Wall murals - a floor-to-ceiling visual that brings your branding to life
Acoustic panels - something functional for noise reduction, privacy and also elevated ambience
Branded DDA signs - a necessary tool that can also communicate your brand in a creatively visual way
The Power of Visual Transformation
Custom signs and visual solutions help to truly redefine spaces and create incredible initial impressions for customers. Not only do impactful graphics and visual aesthetics help communicate a message but they also set a specific tone for an environment. Is your brand playful and fun or chic and modern? The custom visuals used within a space can convey that quickly and almost subconsciously for your audience. Here are just a few ways:
Artistic Expression: From imagery to colour schemes and themes, rebranding your space with customised visuals can take your branding to the next level. In fact, you can even transform necessary signs such as Braille and DDA signs in a vividly branded way.
Positive Emotions: Visuals not only welcome clients or customers into your space, they can also help them engage with your space. From faux neon signs to greenery walls and floor-to-ceiling graphics, you can create a vibe that customers will share with their friends and on social media.
Immersive Spaces: Transform a simple setting to a truly immersive experience with unique designs. Thematic decor and interactive digital displays not only captivate those who enter but can also inspire more customer engagement with a more meaningful brand experience.
Brand Storytelling: A visual element can provide an impactful method of storytelling that communicates your brand’s vision and values. From timeline murals to dimensional lettering and interactive displays, you share a memorable narrative reinforcing your brand.
Creating a Welcoming and Exciting Environment with Custom Graphics
Case Study: Station House Vets, a trusted community practice, needed a brand update while retaining its familiar look. FASTSIGNS refreshed the signage, making the dominant colour for a professional feel while preserving the original colour palette. Details like horseshoes and paw prints were included to delight customers. Over 40 new signs revamped the practice's interior and exterior branding, achieving a modern yet recognisable atmosphere.
Case Study: FASTSIGNS transformed APEX Self-Storage’s initial project from a single-vehicle graphic to a full rebrand across eight sites. They enhanced brand visibility in the North-East and Manchester by installing consistent signage, including vehicle graphics, urban security hoarding panels, directional billboards, and illuminated building signs. At the Glossop site, a prominent illuminated totem sign was added. This approach improved brand consistency and attracted new customers, with designs tailored to each location’s specific requirements.
Case Study: FASTSIGNS partnered with Signia Hearing to bring their brand to life in their new, larger office space. The goal was to emphasise their brand culture and messages throughout the interior design. This involved creating continuous vinyl graphics with a sound wave design, an eye-catching illuminated display in the reception area, and a dedicated wall showcasing company values using their colour palette. These design elements aimed to help staff, customers, and visitors better understand Signia’s services. Signia was thrilled with the outcome, appreciating the expertise that FASTSIGNS brought to the project.
Incorporate Innovative Materials and Techniques
The sign and graphics industry is constantly announcing new materials and techniques. Incorporating these fresh options can enhance not only the functional aspects of a business but also the aesthetics of a space.
Types of Signs To Consider:
Greenery Walls - A vibrant wall composed of plant and/or moss elements is the perfect way to convey a space focused on health and wellness.
Eco-friendly elements - For consumers interested in eco-friendly options, there are a variety of substrates that can be used including aluminium, foam board, plywood, palboard and more.
Interactive displays - Let visitors engage with your location’s offerings and discover your newest business offerings
The Path to Visual Renaissance
Your business can benefit from using signs and graphics as space refreshers. Partnering with a trusted sign professional like FASTSIGNS can help you find personalised and unique solutions. Whether you are starting from scratch or want to refine and refresh your brand this spring, FASTSIGNS can help you discover the transformative power of signs and graphics, and the impact they can have on both your business and your community at large. What statement can your space make?