Whether you’re a factory in need of new signage, an insurance office looking to rebrand or are curious about how to transform a school campus, think of your next signage project as a contemporary design opportunity to reflect your brand's personality. Custom signage is more than just functional, and graphics can serve as art and interior design that wow your customers.
You can use your brand's colour palette, fonts and logos to create signs that feel like they were made specifically for your space. This synergy between signage and brand identity will create a cohesive look that resonates with customers and employees alike.
Here’s How to Turn a Signage Need Into an Interior Decor Opportunity
To better understand how to incorporate interior design and visual solutions, start by reframing signage needs as interior decor opportunities. These opportunities allow customers to unlock their creative potential and integrate their branding into their space in a more holistic and aesthetically pleasing way. Here are some unique ways to approach this transformation:
#1 Look for Artistic Opportunities: Design custom signs that also serve as artwork. This strategy not only meets the practical need for colour or space separation but also adds unique elements to your environment that can't be found anywhere else. For instance, a wall mural can provide a splash of vibrant colour while showcasing your company’s timeline or reinforcing your core values to employees.
#2 Think Beyond the Wall: When considering signage, don't limit yourself to wall-mounted options. Floor decals, directional signs suspended from the ceiling, and even custom signs with digital artwork can become integral parts of your interior decor. These elements can guide visitors through your space while adding unexpected visual interest or necessary separation in open spaces.
#3 Create Thematic Integration: Instead of standard signs, create custom signage that aligns with a specific theme that reflects your brand or the local culture. For example, a beach-themed restaurant could use surfboard-shaped custom signs for restroom directions, or a bookstore could use oversized book spines as aisle markers.
#4 Choose Complementary Materials: Experiment with unconventional materials that complement your interior design. Consider using textures and finishes that already exist within your space. For instance, if your interiors feature a lot of wood, wooden signs can add warmth and continuity. If your space is more industrial, metal or acrylic signs with clean lines can complement the contemporary design and modern feel.
#5 Incorporate Interactive Elements: Consider adding interactive elements to your signage, such as QR codes that lead to a virtual tour, digital signs that display customer reviews, digital artwork that engages customers or signs that customers can physically manipulate or write on, such as a chalkboard menu.
#6 Utilise Lighting Effects: Use lighting to transform your signage into a decor feature. Backlit light-up signs, neon accents, or LED message boards can serve as both functional signage and mood lighting, contributing to the ambience of your space, and making your signage a key part of the decor both day and night.
Find out more about how visual and design elements can boost signage performance here.
Form, Function and Design Can Live in Harmony
Custom signage offers the opportunity to blend traditional signage needs with interior decor inspiration by aligning your signage with your brand identity and choosing complementary materials and stylish colours. By incorporating artistic elements, thinking beyond traditional placements, utilising lighting and maximising space with multifunctional designs, you can create a space that is both informative and inspiring.
At FASTSIGNS, we are experts at creating custom signage that not only communicates a message but also complements the aesthetic of your space. By merging these elements, businesses can enhance their environment, making it more inviting and reflective of their brand identity to employees, customers and visitors. Your space is more than just a location; it's an opportunity to Make Your Statement, and we’re here to help power your possibilities.