Van sign writing can transform your vehicle into a moving advertisement, helping you attract new business on every job. For tradespeople like builders, electricians, and plumbers, well-designed van graphics can boost local visibility and grow your customer base. It’s helpful for large, national organisations too, to increase brand awareness when employees are out on the roads.
In this guide, we'll explore ideas, best practices, and common questions to help you get the most out of your van signage.
Why does your business need van graphics?
Whether you’re a self-employed tradesperson or a larger business with a fleet of vans, sign writing can be a game-changer. A professionally designed van graphic is like a mobile billboard, working for your business wherever you go. But it’s not just about attracting attention—it’s also about reinforcing your brand and showcasing your professionalism.
For local tradespeople and small businesses, having clear and striking signage can be a powerful marketing tool. A van with eye-catching sign writing instantly communicates who you are and what you do, which helps to build brand recognition within your local area and directly generate enquiries.
It’s a relatively low-cost marketing solution, so it should be a no brainer. In busy cities up to 3,000 people an hour might see your moving advert. You’ll struggle to find that kind of consistent visibility at a similar cost to any other form of marketing.
Additionally, branded vans stick out like a sore thumb, so they are less likely to be stolen!
For larger businesses with multiple vehicles, consistent van graphics also play a significant role in brand building too. When your fleet is on the road, it’s an opportunity to create a cohesive and professional brand image. Consistent branding across your fleet shows that you’re an established and reliable company.
Van sign writing ideas and tips
So you know why you need van sign writing. But what should you include in your graphics to get the best results? Our experts have shared some ideas for you below:
Core details to include
Your sign should include your business name, phone number, email, and website. If your business is active on social media, add those handles. For instance, “@AceBuildersUK” on Instagram can drive traffic to your page where you showcase completed projects.
A well-placed call to action like ‘Call for a free quote!’ can nudge potential clients into making that call or clicking through to your site.
Keep a simple and clean design
A simple, clean design often works best. Too much information can be hard to read on the road. Focus on your business name, logo, and a key service or two. For example, if you’re a plumber, a simple design with “Smith’s Plumbing Services” in bold letters, along with “24/7 Emergency Call-Out” and your contact number, will be more effective than trying to list every service you offer.
For example:
Keep your branding consistent
For businesses with multiple vehicles, maintaining consistent branding on all vans and vehicles is essential. That way your brand will be instantly recognisable wherever your vehicles go. For example, a plumbing company with a fleet of vans should use the same logo, colours, and design elements on every vehicle. This uniform look creates a cohesive brand identity, making it easier for potential customers to remember your business.
Make it clear what you specialise in
For builders and contractors, it’s smart to highlight what you specialise in. Especially if your business name doesn’t make this obvious, like ‘Johnson & Sons’. For example, if you focus on loft conversions, extensions, or home renovations, feature those services prominently. Consider adding icons or images related to construction, like a hammer or house outline, to visually communicate what you do.
Also, adding certifications such as “FMB Member” or “TrustMark Approved” can reassure potential clients of your quality.
Choose durable materials
For long-lasting signage, opt for high-quality vinyl. It resists fading and peeling, even in harsh weather. If your van is constantly exposed to the elements, consider full wraps for added protection. For example, a plumbing business can choose waterproof vinyl to ensure their graphics stay sharp, even after years of rain and mud.
A high quality vehicle graphics provider like FASTSIGNS will help you to get a professional finish.
Placement and sizing
Focus on the sides and rear of the van. The rear is especially valuable when stuck in traffic - drivers behind you have time to read your details. For readability, use large fonts and avoid fancy scripts.
FAQs
How long does van sign writing last?
With quality materials and proper care, your signage can last 5-7 years. Washing your van regularly and avoiding harsh chemicals can keep the graphics looking fresh.
Can sign writing damage the van’s paintwork?
No, professionally applied vinyl actually protects your paint from UV damage. When removed correctly, it leaves no residue.
Are there options for temporary or removable signage?
Yes, magnetic signs are a great option for short-term promotions. For example, a roofer could use magnets to promote a “Summer Roof Inspection Special” and then remove them when the season ends.
How much does van sign writing typically cost?
The cost varies depending on the size of your van and the complexity of the design. Contact us for a quote and our team will be able to provide you with a quote bespoke to your project.
What’s the process for getting a van sign written?
The process starts with a consultation to discuss your needs. A designer will create a mockup for approval, advising you where required to help you achieve your business objectives. Once approved, they’ll print and apply the graphics. You can usually have your van ready to go in a day or two.
Contact FASTSIGNS for van sign writing
Whether you’re a local tradesperson or a national company with a fleet of vehicles, Fastsigns provide eye-catching, reliable vehicle graphics services up and down the country. Learn more about our custom vehicle graphics here or request a quote online.
Reach out to your local FASTSIGNS centre to chat with our team about our custom vehicle graphics and car wraps.