Every sign project is unique, with its own set of requirements, challenges and goals. Sign companies that provide custom signage solutions understand the intricacies of such projects.
They dive deep into a brand's identity, their visibility and recognition challenges, and the specific budget and permitting needs of the project. This well-known expression comes to mind, “one size does not fit all.”
Project management is a crucial aspect of creating effective signage that truly represents a brand's identity. A sign is not just a marker; it's a statement of a brand’s identity. It draws attention and distinguishes a business, environment or public space. Project management is a critical component that ensures the seamless execution of a visual project from concept to installation.
Effective project management ensures timely, budget-friendly, and high-quality, custom signs, while maintaining any regulatory compliance. A study by FASTSIGNS discovered that customers frequently feel nervous and unsure when starting a sign project. They often ask themselves, "Will I get it right?"
In fact, when asked how it feels working with the team at FASTSIGNS, a customer told us “they gave me more time to think big and strategically about my business and marketing strategies.”*
Clear Communication - Aligning Teams for Success
Good communication is essential for a successful project. Project managers are the architects of bringing sign strategy to life. From coordinating with suppliers and managing timelines to troubleshooting issues and providing regular updates, an expert custom sign provider can handle all the intricacies. With project expertise, every phase of the project, including design, permitting and installation, is seamlessly managed.
A project completed by FASTSIGNS in the US, shows just how impactful signage solutions can be when showcasing information. The Hattiesburg Convention Commission involved diligent planning and effective project management to deliver the visually stunning 370-foot commemorative monument. The Commission and FASTSIGNS worked together on custom design and fabrication, with the idea of lighting individual panels, complete with QR codes. Their meticulous planning and execution were key to the project's success. The custom light-up signs resulted in a high-profile unveiling that has attracted a steady stream of visitors and media attention.
Photo Caption: Meticulous Project Management Yields Stunning Hattiesburg Heritage Monument.
Risk Management: Anticipating Challenges
A sign or graphic project reflects the business, and any compromise in quality can have a negative impact on the image. Project managers can act as custodians of quality, carefully overseeing every detail of the process. Their vigilance ensures that the final product not only aligns with the client's vision but also charts a course for an excellent outcome.
The installation of custom signs is a critical phase that demands precision, technical know-how, and a keen eye for detail. Project managers coordinate with installation teams to ensure that every sign is placed correctly, securely, and in compliance with local regulations.
Project managers conduct risk assessments, secure the necessary permits, and implement safety protocols to mitigate any potential hazards. For The Royal Borough of Kensington & Chelsea Council, Bomore House FASTSIGNS transformed their exterior signage in an extremely busy part of London. The project plan included working with the council to obtain a parking suspension order that enabled the installation to take place. With meticulous planning and communication, FASTSIGNS were able to install the signage and limit the disruption to the local area.
Photo Caption: Expert project management takes a sign from approval to impactful.
Mapping Each Phase for Sign Project Efficiency
The journey from a design sketch to a fully realised sign involves numerous steps, each with its own set of complexities. Effective project management ensures coordination and smooth operation of design, production, and installation to stay on track. This helps to avoid delays and misunderstandings and ensures that the project progresses smoothly from one step to the next.
These projects often demand high levels of customisation, including complex design elements and innovative materials. Project managers navigate these complexities and ensure they meet custom specifications and skillfully manage any design challenges. In research, a customer told us “I can relax knowing that the decisions were the right ones.”*
One complex issue involves regulatory compliance, such as fire safety guidelines and regulations. Sign experts have a thorough understanding of these regulations and make sure signs follow the rules to avoid legal complications and additional costs.
For GMI Construction, when developing four student residential buildings they required signage that ensured each building was easily navigable, had aesthetic appeal and complied with the recently introduced Fire Safety Regulations for multi-dwelling buildings. Through custom signs, GMI Created residential settings that had visual appeal but also optimised functionality, enhancing the user experience.
Photo caption: FASTSIGNS project management helps student residents navigate their halls seamlessly.
Timeline and Budget Mastery
Timing is everything, especially for businesses that rely on signage for time-sensitive events or promotions. Commercial facilities and property managers know that “time is money,” especially when owners are trying to sign up tenants. Project managers have the crucial responsibility of scheduling and tracking progress against deadlines.
They estimate cost, monitor expenses, and implement cost-saving measures without sacrificing quality, ensuring that the project delivers maximum value for the client's investment.
Photo caption: Strategically timed visuals show project management excellence in action.
Elevating Your Brand with Project Management Expertise
Project management is one of the added value services behind delivering high-quality, custom signs on time and within budget, all while ensuring client satisfaction and compliance with regulatory standards. By entrusting your signage needs to a company that excels in effective project management, you're not just investing in signs; you're investing in your “baby,” your company and your own reputation.
Whether you're looking to captivate passersby, enhance your brand's visibility, or create a memorable event, FASTSIGNS will turn your vision into reality by employing robust project management capabilities.
*FASTSIGNS Proprietary Research 2021, Customer Interviews