2025 is a year for transforming communication with dynamic digital signsDigital signage has evolved dramatically from basic displays into immersive and interactive experiences. With consumer engagement top-of-mind as we embark on 2025, digital signage solutions empower brands to truly connect across interactive platforms. In fact, digital signage options are reshaping ways for businesses to captivate consumers.
Willy Wonka could see the vision. “Come with me and you'll be in a world of pure imagination…. What we'll see will defy explanation.”
Technology advancements are changing how we engage with digital screens, setting new standards. Innovation and creativity fuel the digital signage landscape, driving the incorporation of AI and the search for engaging experiences as we move toward a more connected future.
Various Industries that Benefit from Digital Signage
Custom digital signs provide a distinct way for students, employees, customers and more to interact with your brand and access important messages you want to share in a timely manner. Here are just a few of the many industries that are utilising digital signage solutions on a daily basis:
Healthcare - doctor’s offices and hospitals can provide care and a better patient experience by creating easy-to-use and interactive wayfinding options, reception displays, screens outside patient rooms, menu boards in the canteen and wow-worthy larger LED displays inside main areas.
Wellness and personal care - places like spas, meditation rooms and aroma therapy are a growing trend in the upcoming generations, and digital signage solutions are something they expect.
Government - where you see investments in government, you’ll see investment in digital signage such as smart cities, creating enhanced wayfinding solutions and better communication strategies for residents and businesses.
Education - the trend of creating engaging learning spaces and environments for students has been growing, and the addition of digital signage solutions in them will grow too.
Transportation - with quickly changing schedules and last-minute information needs, digital signage is necessary in this field.
Retail - a popular adopter of digital signs, and it isn’t slowing any time soon. Expect areas of retail you see growing in the next few years to see an uptick in digital signage sales and needs.
Digital Signage in 2025
In 2025, the digital sign industry will be led by increased accessibility and enhanced technology. Visual clarity and interactive wayfinding solutions are changing how audiences engage with their environments while diminished costs can pave the way for innovation. Targeted messaging and real-time updates keep content relevant and capture attention. Digital signage allows you to create and deepen brand engagement for consumers.
Enhanced technology and visual clarity
The benefits of digital signage include enhancing visibility while also being the catalyst for a truly dynamic conversation. “I love the visual clarity that is going to be happening more often with digital signs. And once these higher technology pieces start getting adopted, the prices begin to come down,” stated David Hickey, Vice President of Advocacy at the International Sign Association.
For TopGolf, a sports entertainment complex that features an inclusive, high-tech golf game that everyone can enjoy, paired with an outstanding food and beverage menu, they recently leveraged digital signage for innovation and guest experience. They incorporated a digital signage approach that resulted in display reliability and better content management. In addition to lowering maintenance costs, this change also provided interactive features and dynamic content with a real-time game experience that supported their goal to deliver an exceptional experience.
Lower Entry Costs
“With costs coming down for entry into the digital signage space, it’s becoming more pleasing to customers,” shared Greg Kelley, Digital Signage and Exterior Electric Training Manager with FASTSIGNS International, Inc.
With the expansion of the market, these lower costs drive an increased adoption by businesses that want to leverage communication strategies. This allows companies to pair traditional signage with digital signage to create a more modern experience. You can easily integrate digital signage to provide informative and captivating content.
“If you already provide traditional signage for a customer, that’s a great opportunity to incorporate interior digital signage solutions. Trusted sign partners can assist and educate the customer on how the process works, deliver those solutions and show how digital signage brings everything together,” Hickey said.
Interactive Wayfinding and Engagement
“The whole interactivity of interior digital signs is also pushing the growth of digital signs,” informed Hickey, who also noted how the use of QR codes folds into the interactive nature of interior digital signs and wayfinding signs.
With a growing focus on creating the best possible experience for the consumer, guiding them clearly and easily within your space is necessary. If their experience suffers, you risk them spending less time and money on your business, or even worse, choosing not to return.
Today’s digital signs are all about “moving content, grabbing attention and keeping the customer engaged,” shared Kelley. “Keeping the content fresh and changing can drive an increase in sales. If the content gets stagnant, people tune out.”
Wayfinding signage improves the entire customer experience from start to finish.Innovation and Creativity
Innovation is powering the digital signage space as we’ve seen with the Piccadilly Lights in London, a 783.5 sq m screen offering brands the chance to advertise their products and services. It’s larger than a tennis court and incorporates interactive technology to showcase advertising content that adapts to real-time elements, like the weather or the colour of passing cars.
Digital Screens incorporate signage into a public space and provide a wow-worthy and artistic conversation piece.Then there are 4K to 8K digital signs, which can be used to create a wall of signs. Mosaic Walls are an elegant way to bring a digital experience to a space without looking like just a TV on the wall.
These mosaic walls, gigantic LED walls oriented in different types of configurations with one image or video across all of the screens, is something that is becoming common across a variety of industries. This approach is content-driven, and the “what” that’s put on the screens is what’s creating the wow factor.
Another example of a more content-driven digital screen is Manchester’s digital ceiling. The city is home to Europe’s largest digital ceiling, spreading across 1000 sq m and provides a great immersive experience for visitors.
The installation of digital signage helps to elevate an event and increase brand visibility.Another emerging trend that is priced for consumers is digital e-paper or e-ink, which includes full colour and static images. It takes traditional LED or LCD displays a step further as they look like paper, and these types of screens have the benefit of being lower in power and can run off a battery without needing to change it.
Digital e-paper or e-ink has become popular in the retail space as it challenges the status quo but still hearkens back to well-known advertising styles.Fewer Regulations with Interior Digital Signs
While outdoor digital signage has been around a lot longer than interior digital signage solutions, interior spaces actually hold greater potential. Interiors are a space where business owners and signage partners can focus with fewer governmental regulations.
“Digital signs play a huge role in bringing everything together from artwork to products, and signs to people,” Hickey said. “It’s not a fad, and it’s not going away. I would definitely encourage sign companies to get into the digital signage business.”
Step into the Future with Digital Signs
Revamping your space with digital signage allows you to not only convey your brand but also help you resonate with your audience.
“It’s always great to remember that digital signage is just one component of the overall solution that includes a diversity of custom signage pieces,” Kelley said. “FASTSIGNS is unique in that they can provide all of those pieces. We help businesses make the complete statement, not just a piece of the statement. We tie it all together.”
FASTSIGNS is exactly the local signage partner you need when searching for "sign companies near me," that provide custom digital signage solutions to elevate your brand visibility and impact. FASTSIGNS has a million and one possibilities to help you Make Your Statement™. Learn how FASTSIGNS can help your business.